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Channel: 1st Tier Consumers Archives - China Marketing Insights
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INTIME Trains Sales Associates to Become Taobao Live Streamers

For many sale associates in China, famous Taobao live streamers Austin (李佳琦) and Viya (薇娅) are their idols. These two former sales associates have shown what is possible, using their sales skills to...

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The State of China’s Luxury Market Post COVID-19

Today’s episode features Chloe Reuter, Founding Partner of Gusto Luxe, to share findings from Gusto’s new report on the state of China’s luxury market post COVID-19 along with some of her personal...

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No.1 Luxury Women’s Wear Brand on Tmall During Double 11 was Chinese Brand...

Chinese brands have seen tremendous growth over the past few years – that is what this website is all about, but most of these successful brands have been in industries such as skincare and cosmetics,...

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Chinese Women are Flocking to Postpartum Centers after Giving Birth

Postpartum centers, facilities specially designed to give professional care to postpartum women and their new-born babies, first started cropping up in the 1990s in Beijing. While before it was a...

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Why Did Consumers Go Crazy for Louis Vuitton’s 26,700 RMB Inflatable Vest?

Recently, an inflatable vest from Louis Vuitton went viral on Chinese social media. The vest is sold between 26,700 RMB – 31,000 RMB. If you want to wear it, you have to inflate it first. LV’s...

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Chinese App Qyer Solves the Problem of Not Wanting to Travel Solo

Imagine if a dating app and a travel agency had a baby. Rather than swiping right on the love of your life, you’re looking for the ultimate travel buddy or buddies. Heck, you might even find the love...

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How Manner Coffee Broke Through China’s Crowded Beverage Industry

The Manner Coffee x Beast collaboration has recently been one of the hottest topics among white collar workers in Shanghai. Manner is an up-and-coming Shanghai coffee brand and Beast… well Beast...

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China’s Auto Industry Takes on its Biggest Challenge Yet – Building the...

We typically do not associate the word hypercar with China. It is a word almost exclusively reserved for the Italians. For many decades and even now, China has always been associated with cheap...

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